Rally appointed by Peace Direct


We’re thrilled to announce that we’ve been appointed by Peace Direct to create and help deliver their first digital engagement strategy.

Peace Direct are an amazing organisation that supports grassroots peacebuilders in areas of conflict. They work with local communities to help find ways to stop violence and build peace for the long term. We love what they do and we love the progressive way in which they do it.

We’re going to help them figure out how they can use digital to mobilise people behind their values and grow support from those who share them.

Gemma Britton, Head of Fundraising and Communications said, “We’re delighted to be working with Rally to help better understand how we can use digital more effectively. We believe focusing our efforts and energies in this way will help us extend our reach, refine how we talk about Peace Direct and local peacebuilding, and most importantly inspire those who share our vision to take action and join us.


“Vitally, this will mean that together we will be able to support more of the amazing work happening in communities around the world to ensure peacebuilders and activists in areas of war and conflict can bring about long-lasting peace and an end to violence.”

Over the next few weeks we’re going to be spending a lot of time with the Peace Direct team in a rapid discovery phase where through a series of interviews, meetings and workshops we’ll immerse ourselves into all that they do, have done and want to do.

We’ll be getting under the skin of previous campaigns, establishing the areas where we could have the quickest wins and will come up with a series of hypotheses to test. When we deliver our test plan we’ll be agile, iterative, fast-paced and sprint based so we can test our hypotheses and importantly build a strategy based on real results, rather than assumptions.

The strategy we create will be constantly evolving based on how it performs. This will be a new way of working so we will be working hard over the next few months to make sure we equip the Peace Direct team with the skills to continually evolve and optimise the strategy themselves. Because we think this is the right thing to do.

We can’t wait to share the results with you all.

If you’re interested in something similar for your organisation, get in touch by hitting that big green button below. We’d love to chat.

Photographs are supplied by Peace Direct and were taken by Timothy Shivers.