We love to geek out and bury ourselves in data about how people are using the internet.
So the arrival of a new ‘We Are Social’ / ‘Hootsuite’ report is always a special day around here. This one is the Q4 snapshot of global digital trends and it’s a brilliant resource.
The following highlights were pulled out by the authors:
There are almost 4.2 billion internet users around the world in October 2018, up 7 percent since this time last year.
Around 3.4 billion people around the world used social media in September 2018, up 10 percent versus September 2017.
More than 5.1 billion people now use a mobile phone, with most using a smartphone.
But the really big day comes in January when their annual report is published. To give you an insight into how exciting that is, here’s last year’s report. Dig in and enjoy.