Building a movement is not a marketing trick. It is not prospect or lead generation. If we are to learn from the mass movements of now and of history we need to make sure that we are authentic in everything we do. Otherwise it’s just advertising.

If we’ve had a meeting recently or you’ve heard me speak at conference it’s likely that you will have heard me say a version of this.

“The future fundraising model will be more about engagement & community building than broadcast advertising.”

Hardly the most controversial hypothesis, but one that makes a certain type of fundraiser froth, sigh and give me the side eye.