"Women like me aren't supposed to run for office..."

It seems incredible that it was only last year that AOC burst onto the scene with this incredible film. Seriously, if you haven’t seen it, take the time now to watch it.

She wrote the script to that ad: Remember, Alexandria Ocasio-Cortez also wrote her own winning ad.

She has totally changed how politicians communicate with their audience (and beyond): Alexandria Ocasio-Cortez Has Mastered the Politics of Digital Intimacy.

She has mastered Instagram: How Alexandria Ocasio-Cortez keeps it "real" on Instagram.

And owns Twitter: Ocasio-Cortez is the latest Twitter powerhouse.

She’s incredible to watch and listen to, hugely charismatic, perceived as a real threat by the right and 100% our tip for future president.

And don’t forget this amazing response to some badly thought-through trolling from the right…

When we think about how our clients should communicate their vision and values to the wider world, we think about how AOC does it.

And the word that we always come back to is authenticity.