Opinion

Time for us to start thinking about alternative models of fundraising…

Time for us to start thinking about alternative models of fundraising…

If we’ve had a meeting recently or you’ve heard me speak at conference it’s likely that you will have heard me say a version of this.

“The future fundraising model will be more about engagement & community building than broadcast advertising.”

Hardly the most controversial hypothesis, but one that makes a certain type of fundraiser froth, sigh and give me the side eye.